Top 11 In demand digital skills to Learn in 2022 for Skilling Upskilling and Reskilling

Top 11 In-demand digital skills to Learn in 2022 for Skilling, Upskilling and Reskilling

Over the past decade, companies have gradually become more and more inclined to employ digitally-skilled professionals. And this was because many companies had begun to introduce digital solutions to their business operations to increase work efficiency and produce much more excellent products and services. Of course, there was also an increase in the number of online businesses, companies, and startups as people grew more and more dependent on the internet.

Then, due to the Covid-19 pandemic, the demand for digitally-skilled professionals surged dramatically as many traditional businesses that wanted to survive had to shift their business operations online partially or fully. This is also what has led to the unsurprising increase in demand for digital skills all over the internet.

According to an estimation, in the next five years, the global workforce will be able to absorb up to 149 million tech-oriented jobs and the number of jobs requiring digital skills will probably increase by 12 percent by 2024. Therefore, if you want to avoid having job insecurity issues in the future or you are about to start your career, you would be better off learning a digital skill and starting a career as a sought-after digital professional.

In this article, I will be writing about 11 in-demand digital skills to learn in 2022 that are high in demand now and will definitely remain high in demand in the future. So if you’re wondering “which digital skills should I learn?” or “What are the best digital skills to learn in Nigeria or any part of the world”, I’ve tried to highlight the top digital/tech skills that are in high demand in 2022 in this listicle.

Here are the in-demand tech/digital skills of 2022:

In-demand Digital Skills #1: Content Marketing

In demand digital skills to learn content marketing

You may not be very familiar with the digital skill called content marketing but it’s actually the umbrella that skills like “content writing” and “content strategy”, which you’re probably more familiar with, fall under.

What is content marketing? Let’s use Content Marketing Institute’s highly comprehensive definition:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

In simpler words, content marketing is the process of creating and distributing content for marketing purposes. We currently live in a world where many people, businesses, and companies are trying to SELL something so you can imagine how incredibly valuable this skill is which is probably why Glassdoor lists the average salary of a content marketer in the US at $59,000, the lowest salary at $38,000 and the highest at $102,000.

There are different types of content so, of course, there are bound to be different types of content marketing such as: Social Media Content Marketing, Infographic Content Marketing, Blog Content Marketing, Podcast Content Marketing, Video Content Marketing, and Paid Ad Content Marketing.

An expert content marketer also has to have some knowledge or even full mastery of some of these digital skills which can actually be learned separately:

  1. Content Auditing
  2. Content Strategy
  3. Search Engine Optimization
  4. Content Management
  5. Content Writing
  6. Copywriting

Even if you can become an expert at any of the underlying digital skills of a content marketer, you’re sure to become a sought-after digitally-skilled professional.

If you’re interested in content marketing, you can learn more about it by reading this Ultimate Guide to Content Marketing by Hubspot and this Modern Guide to Content Marketing by Copyblogger.

In-demand Digital Skills #2: Copywriting

In demand digital skills to learn copywriting

Although most content marketers have to have a good knowledge of copywriting and content writing, these two skills are actually skills that can stand on their own. However, while most types of content writing have a low barrier to entry, copywriting still requires a lot of skill and expertise.

As long as goods and services are being sold on the internet, copywriting is a digital skill that will always be high in demand. In fact, many businesses, offline or online, need copywriters to write copy for their ads, websites, emails, products, etc in order to get leads and turn those leads into buying customers. Therefore, it is inevitable that copywriting is an indispensable element of digital marketing and traditional marketing which is probably why over 90% of marketers are actively using custom content (usually written by copywriters) to get leads and generate sales.

Here are some Copywriting niche skills that you can learn or specialize in to make good money:

  1. Technical writing
  2. Ghostwriting
  3. SEO writing
  4. Direct response copywriting
  5. Magazine writing
  6. Health and fitness
  7. Saas Copywriting
  8. Fashion and beauty
  9. Legal
  10. Sales Funnel
  11. Ad Copy Writing (Writing copy for Facebook, Google, Instagram and Tiktok ads).
  12. Email Writing (Newsletters and Sales letters)
  13. Website Copy
  14. Product Descriptions

Even with the increase in AI-based writing tools, the demand for expert copywriters is definitely not going away anytime soon. So if you want to learn a digital skill that is high in demand where you get paid significantly well for the results you bring to companies, you can choose to learn copywriting.

In-demand Digital Skills #3: UI/UX Design

In demand digital skills to learn UI UX design

Although UI/UX design are two skills that are usually grouped together, they are two different skills entirely. UI or User Interface Specialists are responsible for designing the aesthetic elements of a website and app’s interface to make it more visually appealing yet easy to navigate and use. On the other hand, UX or User Experience specialists research, analyze and test the experience of users when interacting with a company’s website, apps, products, or services.

If you are a graphic designer, you may be more suited to UI because it’s more focused on the visuals and layout of a website or app. UX is suitable for people interested in analysis and testing to help businesses meet their user’s needs with every interaction.

Different companies and businesses are making their goods and services online and developing their online presence. Startups and businesses of all sorts are also being launched every day which means that there is an ever-increasing demand for well-developed mobile apps and websites with great visuals and interactivity that can survive the competition in the industry and gain a good impression with users. Therefore, if you can learn UI design or UX design in 2022, you can definitely work with some startups and businesses and develop this skill, get experience and earn a living for yourself.

If you’re interested in becoming a UI/UX designer, check out these two videos on the practical steps to learning:

Here are also a few guides that you might be interested in:

In-demand Digital Skills #4: Social Media Management

In demand digital skills to learn social media management

There were over 4.55 billion active social media users worldwide as at October 2021. Therefore, it shouldn’t come as a surprise to you that brands, individuals, solopreneurs, influencers, businesses, companies, and organizations need to build and maintain their influence on social media.

However, many of these people are way too busy to have time to give their social media accounts the attention it deserves. And that’s where your skill as a social media manager becomes relevant.

Social media managers help individuals, brands, businesses, and companies manage their social media accounts. Depending on the individual or business you’re working for, your duty is to try to help them to meet their social media marketing goals such as growing their online presence, creating brand awareness, generating leads, making sales, etc.

To become a social media manager, you would need to learn digital skills such as:

  • Social Media Content Creation
  • Social Media Marketing
  • How to grow social media accounts organically and with paid ads
  • How to add converting Call to actions (CTAs) to social media content to meet the goals of the company you’re working with.
  • How to understand and use Social Media Account Analytics

In-demand Digital Skills #5: Programming Languages

tech skills to learn in 2022 programming

Many IT jobs require a good understanding of the top programming languages. Of course, there are many programming languages and each and every one of them will take some time, effort, and money to learn.

Therefore, it is important to choose the programming language that is most suitable for your career path. For example, a web developer can learn PHP, Javascript or even Python depending on what types of websites or web applications he or she is interested in building.

You’re probably thinking that since we have content management systems like WordPress and Shopify, there’s definitely no reason to learn web development-related programming languages, right? Well, you’re wrong. Indeed, content management systems like WordPress makes creating websites easy, however, if you want to do more with your website or provide more specific services, you will surely still need a web developer.

Some programming languages you can learn include:

  • HTML and CSS
  • Javascript
  • Python
  • Java
  • C#
  • PHP
  • Go
  • Scala
  • Ruby
  • Typescript
  • Kotlin
  • SQL
  • Swift
  • R
  • C
  • C++
  • Objective-C

Are you interested in learning the basics of programming languages for free? Then you can find free resources and boot camps as long as you search for them. You can also learn the basics for free on sites like Code Academy, Youtube, Free Code Camp, etc.

In-demand Digital Skills #6: Machine Learning

tech skills to learn in 2022 machine learning

Many people categorize machine learning with programming but they’re actually not the same thing. According to IBM, “Machine learning is a branch of artificial intelligence (AI)  and computer science which focuses on the use of data and algorithms to imitate the way that humans learn, gradually improving its accuracy”.

Machine learning is an incredibly useful tech skill that has been used when programming futuristic hot technologies like Siri, Alexa, chatbots, self-driving cars, etc. There is so much potential in the future of machine learning specialists or professionals because machine learning is a skill that can be applied to many big industries including education, writing, finance, healthcare, e-commerce, etc.

Glassdoor has listed the job of a Machine Learning Engineer as number 6 of the best 50 jobs in America for 2022. Hence, you can imagine how high in demand this digital skill is.

Machine learning is a very lucrative tech skill that pays well. In fact, the estimated average salary of a Machine Learning Engineer is $132,000.

You can learn about what you need to do to start a career in machine learning with this Learn to Code with Me podcast interview.

In-demand Digital Skills #6: Big Data Tech Skills

tech skills to learn in 2022 big data specialization

Tech skills related to Big Data such as Data Science and Analytics, Data Visualization, and Data Engineering are also high in demand. In fact, according to this report, there was a shortage of 250,000 data scientists in 2020. After all, finance, manufacturing, professional services, and various other industries invest heavily into big data in order to make smart and accurate business decisions.

There is no doubt that career paths related to Big Data will definitely continue to be high in demand so if you’re good at analyzing and understanding data, you may be suitable for a career in the big data specialization profession.

If you’re interested in learning about big data specialization careers, you can go through this:

In-demand Digital Skills #6: Digital Marketing

In demand digital skills to learn digital marketing

To promote both digital and non-digital products and services, many companies need the services of digital marketers. Therefore, you can be sure that digital marketers are high in demand in 2022 and will probably never stop being high in demand. Therefore, you can try learning and training your digital marketing skills, after all, you can supply these services to your employers and use them for your side hustles or small business as well.

Here are a few high in-demand digital marketing skills:

  • Digital Marketing
  • Social Media Marketing
  • Content Marketing and Strategy
  • Search Engine Optimization & Search Engine Marketing
  • Email Marketing Specialists
  • UX Design
  • Virtual Reality Development and Editing

Learn more about why you might be interested in choosing a digital marketing career in 2022 here.

In-demand Digital Skills #7: Product management

In demand digital skills to learn product management

Because Product Management is an in-demand tech skill that involves making a product the best it can be, the job descriptions for this role are usually different depending on the company and product type (apps, software, physical products, etc).

But since almost every company is selling some kind of product, you can be sure that the demand for product managers is never-ending. And that’s probably why the job of a Product Manager ranked #10 on Glassdoor’s top 50 jobs in America for 2022.

Interested in learning more about the role of a Product Manager? Here are a few guides:

In-demand Digital Skills #8: Blockchain technology

tech skills to learn in 2022 blockchain technology

Although blockchain was originally designed for Bitcoin, it has evolved over the years to become incredibly useful for things like file storage, digital voting, peer-to-peer payments, crowdfunding, etc.

With the increased use cases of blockchain technology in industries other than the cryptocurrency industry, there is an increased demand for developers who understand blockchain technology. This is probably why Blockchain technology topped Linkedin’s list of skills companies needed the most in 2020.

Blockchain holds incredible potential in the future such as copyright management (NFTs), human resource hiring via credentials and employment history verification, and so on. In fact, there is an estimation that a tenth of the global GDP will be stored on the blockchain by 2027, and tech giants like Facebook (META), Amazon, IBM and Microsoft are also working on blockchain projects. So if you’re searching for an in-demand skill that is not going anywhere anytime soon, blockchain technology may be a good in-demand digital skill to learn.

The average salary of Blockchain experts: $154,550 per year

Learn more about Blockchain Technology with these articles:

In-demand Digital Skills #9: Cloud Computing/AWS

As more and more companies switch to cloud solutions from classical server infrastructures, it’s no surprise that the demand for cloud computing as a digital skill seems to be growing every day. After all, cloud-based systems can offer more flexibility and scalability to various businesses and companies.

With many companies switching to cloud and many companies and startups building their products and services directly in the cloud these days rather than switching later on, there is no doubt that the demand for professionals with cloud computing skills has increased significantly and will probably remain high in the future.

If you’re interested in a tech career related to cloud computing, you should also consider specializing in Amazon Web Services (AWS) which has the biggest market share in the cloud computing industry. Of course, you can also learn other in-demand cloud computing skills like Infrastructure as a Service (IaaS), DevOps, software development, Linux, and Java.

Find out more about Cloud Computing/AWS:

In-demand Digital Skills #10: Artificial Intelligence

tech skills to learn in 2022 artificial intelligence

Artificial intelligence has a lot of potentials, as evidenced by some of the incredible things you might have seen in some sci-fi AI movies. Therefore, more and more companies are investing in AI for their businesses, after all, artificial intelligence can offer companies with countless benefits if properly integrated into their business operations. And we can see the evidence of AI tech in our society today with applications and software like Apple’s Siri, Amazon’s Alexa, Google’s Google Assistant, various chatbots, and so on.

As one of the 15 Linkedin jobs on the rise, you shouldn’t have any doubt that AI practitioners are high in demand. If you are interested in the potentialities of future technology, you can get started learning Artificial Intelligence this year.

In-demand Digital Skills #11: Video Production and Marketing

In demand digital skills to learn video production

More and more companies are using videos as a marketing tool and video is actually becoming the preferred means of communication which is evidenced by the ever-increasing use of applications like Zoom, Streamyard, and Youtube as well as the incorporation of video into apps like Microsoft Teams and Whatsapp.

Even though the role of a Video Editor seems to be the most sought-after video production job, there are other in-demand video production careers that you can pursue such as the jobs of:

  • Screen Writer / Script Writer / Video Content Creators
  • Videographer
  • Video Technician
  • Camera Operator
  • Director
  • Production Assistant
  • Producer
  • and many others.

Conclusion

As technology evolves, more and more digital job roles are created. And inevitable, many non-digital job roles are becoming redundant and irrelevant because those duties are performed more efficiently by machines, AI, and other technologies.

Therefore, the best time to learn a high-paying digital skill for skilling, upskilling, or reskilling purposes is now. Whether you’re a student, a professional, or a newly graduated individual, you need to pick up additional soft and hard digital skills that will give you an advantage in today’s highly competitive labor market.

The digital world is expanding every day with various opportunities and careers that may give you more freedom than your 9-5 job, so you should consider getting a skill that can help you gain relevance professionally.

If you’re interested in building relevance in the digital space or tech world, then you can choose any or some of these 11 in-demand digital skills to learn in 2022 so that you can avoid scrambling for jobs with people in highly-saturated industries with low barriers to entry and paltry pay.

Moshope

Moshope Ajiboye is a freelance writer, blogger, and small business owner. She is passionate about writing, financial freedom, learning, and becoming a better person. You can find her on Twitter and Instagram with the same handle: @ajiboyemoshope. She also has a Youtube channel called Pursue Better Me.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.